With the Vendetta Films rebrand, they wanted to move away from their more "genre film" beginnings, and align themselves as a more high brow and "serious" film distributor (whilst not forgetting where they'd come from). The concept I developed centred around the idea of boldly leaving your mark, of expression and energy, mixed in with a touch of defiance. I also developed a simplified secondary logo, with the "Vendetta" inside a single expressive brush mark. The primary colour of bright red helped capture the vibrant energy of the new brand. I also designed marketing collateral for international film markets, such as booklets and fold-out brochures, featuring information about the brand and upcoming releases.

The Pop! brand was developed as an imprint of Vendetta Films for their more "schlocky", cultish, less serious movies, such as the classic "Sharknado" films. The tagline we came up with for it was "Cult Cinema for Mass Consumption", and the logo was based around the original, classic, Sex Pistols album cover. Bright yellow and pink as the key colours made it feel vibrant and fresh, and gave it a punky, rebellious "this is what we are, and we don't care"  attitude. Logos were developed for DVD packaging, and it has proven to be a recognisable and successful range. Recently, I developed an offshoot to the main Pop! brand called "Mockbuster by Pop!" for titles specific to this popular sub-genre of movie.

"Sweet Vengeance" was a fun exercise in capturing the western aesthetic - from moody windswept sepia plains and floating embers, contrasted by the brightness of January Jones' dress, I was really proud of the images and type I created for this home entertainment release. The initial release wasn't quite as successful has we had hoped, so I created new art based on an international poster which had Ed Harris front and centre. This tweak worked a treat, as it prompted a sustained boost in sales for the title.

One of the first theatrical releases I got to work on was "The Devil's Rock", a NZ horror film about Nazi's, demons and kiwi commandos during WWII. I developed the main title treatment used in the film, and developed 3 main Key Art images - each from scratch, using photo-shoot images, film stills, textures and online images: The first was primarily used for early marketing for the film (including being used as the cover for Onfilm magazine); The second became the main poster artwork used in theatrical marketing collateral, including a street poster campaign; And the final artwork was used for the home entertainment release, including DVD and Blu-ray. 

I designed the simple but effective Academy Cinemas rebrand. The "Established" element was included to highlight and celebrate the history of the cinema. The secondary "A" logo is distinctive and bold, and is a fun play on a test grade. I created design assets to be used for their signage and marketing, including business cards, magazine/newspaper ads and a monthly foldout flyer highlighting all the films and times showing that month. The flyer in particular was a very popular and sought after feature of the cinema.

"On Any Sunday: The Next Chapter" was a sequel to the cult film about the joys of motorcycling, in all it's forms. I just really love the image I created for this: from the almost metallic colouring, the swirling dust and exhaust, to the expansive landscape beyond - viewed from behind the motorcyclist, contemplating the possibilities before him.

The FanAsia imprint of Vendetta Films was one of my favourites to work with and create original artwork for. It was sometimes incredibly challenging but always immensely satisfying, and I'm extremely proud of the selection of titles represented here. From the majestic "Ip Man: The Final Fight", to the epicness of "The Warring States", to the frenetic action-packed "Double Trouble" - each title had a unique voice and style to capture. 

Documentaries have been a successful genre for Vendetta Films to release, and they decided to create an imprint to specifically cater for these titles. The idea was to create a distinctive visual identity that could be incorporated on the home entertainment releases, so that when viewed together, look part of a collection. A primary and secondary logo were developed to use on DVD and Blu-ray packaging, and the brands blue colour was to be used on the spines to help achieve this. I also creating a video identity to appear before the main feature.

After the success of "Born To Dance", and a growing slate of upcoming film projects in development, Vendetta Productions was set up. The brand was to compliment Vendetta Films - the distribution arm, but have it's own singular identity. As these films would be shopped to international markets, it seemed valuable to incorporate a very "New Zealand" feel to the logo. The final logo includes a kora shape (symbolising growth), creating a "P" shape breaking into the "V". A teal colour was initially suggested, but the "Vendetta" red was eventually adopted for the final version. A booklet featuring the films in development was designed for upcoming international film markets.

"Born To Dance" was far and away the most extensive project I've been involved in yet - a major New Zealand theatrical release that needed mass appeal and a strong distinctive presence. This needed to be transferred to all aspects of the film's visual marketing. I designed a teaser poster focusing on energy and movement, depicting the hero dancing, backed by a literal splash of colour. I turned this key image into a t-shirt design that was worn at key theatrical outlets, and used in promotional giveaways. Another image I created, focusing on the central love interest, I developed into another poster that was used for international sales of the movie.

Along with Key Art and marketing collateral, I designed the main title and credits used in the trailers and main feature. I developed a font based on the title treatment I had designed, which was based on the font Berthold Akzidenz Extended. I adjusted the letters to feature a distinctive diagonal shape cut out from the corners, as well as adding stencil lines. For key uses of this font, I added a luminous glow, as if lit up from behind by bright spot lights.

The extensive work on "Born To Dance" continued with the key theatrical image for the film's release. The three main cast members, distinctive dance choreography , auckland skyline and maori tribal tattoo pattern through the background - all tied together by the warm energetic colouring. This image was used for the soundtrack (released by Sony), bus backs, cinema drink cups, large scale banners, posters, digital marketing and more. A marketing campaign playing on the different dance crews required further poster designs focusing on the two main crews. These were rolled out as large scale banners at the red carpet premiere, and then tweaked for a street poster campaign. For the home entertainment release, the theatrical art was tweaked to include Parris Goebel and her crew on the cover.

MUD Cosmetics is the signature brand of Makeup Direct, who supply a wide range of top quality beauty products throughout their stores. I worked with them to help develop a consistent identity for this brand through their packaging and marketing collateral. I have also produced posters, in-store signage and other marketing collateral for Makeup Direct, to help promote sales, specials and exclusives.

The Playmax brand has been providing quality gaming accessories to NZ and Australia for 15 years, but the brand was in need of a major refresh. I was given the task to modernise the look and develop a visual system for future releases. The main logo was streamlined, with the key colour combination of silver and black. On the packaging, a diagonal feature colour adorns the top left hand corner of all their products. These are colour coded depending on the format: red is for universal accessories (i.e. works on all formats), while blue is for PlayStation, and green for Xbox One. The base colour is white. For PC accessories, the key colour is yellow, with a base colour of black. Each range has a feature Playmax panel - yellow with black text for PC, red with white text for console gaming. A new slogan, "ready to play", was stylised and features top right on all packaging. I also developed a series of icons to appear as features on the bottom left hand corner. A hexagonal pattern fades through the background colours as a distinctive design feature. All of the products in the new packaging have been extremely successful, and very well received by retailers and consumers alike.

Once I had successfully rebranded Vendetta Films, I was tasked with creating the video identity to be shown in front of their theatrical and home entertainment releases - no small task. I had never undertaken anything like this before, but embraced the challenge and am proud of the result. The concept is of reaching out and connecting, of growing, of inspiring. 

Flickering pink neon, like the sign of a bar inviting you in for a drink and some entertainment - a guilty pleasure, much like the films it precedes! The second such project I got to work on.

"The Brass Teapot" remains one of my favourite projects, of which I'm extremely proud. There is so much detail in every aspect of the key art I created - a play on American Gothic, as the film plays like a dark twist on the American dream - imagine a teapot that gives you money if you inflict pain on yourself and others! It had a small theatrical run, as well as a home entertainment release.

One of my favourite movies from 2015, "Umrika" is another project I'm immensely proud of. A story about family, duty and the lure of far off lands, the mixture of distinctive shapes, textures and colours came together to produce an eye-catching end product. This was utilised for posters, flyers, online and print marketing, and eventually a home entertainment release.